We are now in full swing with our Cold War Classic series in conjunction with MuseumofJerseys.com. See below for a teaser of episode 6 and a link to the full article. Amazing kit illustrations masterfully done by the MoJ maestro Denis Hurley.
Cold War Classic no. 6 – Italy v Yugoslavia, 1980
Back in CWC3, we touched on the fact that literally every team representing a communist state in eastern Europe was wearing adidas kits by the 1980s.
The dominating presence of this most capitalist of western brands (and still we love it) must surely have been somewhat of an embarrassment to any staunch communists, since at least retrospectively it seems like an outward indicator of the eventual collapse of the system. The last side in the eastern bloc to make the switch to adidas was East Germany in 1982, and even then they had previously been wearing (unmarked) Erima kits, another West German brand which had been bought by adidas in 1976.
Many of these adidas kits were in fact produced in local eastern European factories under licence from adidas, whose own apparel production was limited at the time and often outsourced. One such instance was our highlighted country for today, Yugoslavia – but, in a sudden swerve, I can reveal that we are not focusing on their beautiful and historic adidas kits that they wore like the rest (that day will come, I’m sure). Instead, we are looking at a little-known period where they were one exception to the Pax Adi Dassler…